Turn one ad video into several versions to test
Pick a finished ad video, choose what to change, and Create plans up to 6 versions. Each one is made with Edit Video, so you can see which hook, call to action, voice or shape works best.
Choose what to change
Vary the hook line, the call to action, the voice-over style, the music mood or the shape (vertical 9:16, square 1:1 or wide 16:9). Add several values and Create plans one change at a time or mixes them.
See the plan and the credits first
Before anything runs you see every variant by name with the total credits, worked out from the same Edit Video price that is charged. A large total asks you to confirm.
One at a time, each downloadable
Variants are made one after another. Each finished version has its own download as an .mp4 named after the change, so your test is easy to track.
Comments off, on every platform
Ads here are video ads. A Comments off checklist walks you through switching public comments off on each ad platform, so nothing distracts from the ad.
How it works
- Step 1
Pick your ad video
Choose a finished video from your own Library.
- Step 2
Choose what to vary
Add hook lines, calls to action, voice styles, music moods or shapes, and how many versions you want.
- Step 3
Check the plan and make them
Review the list and credits, then make the variants. Download each one when it finishes.
Plans
Making variants needs a paid plan: Basic, Pro, Max, Business or Enterprise. Credits are the same as for Edit Video, and the total is shown before you start.
Plans start at Basic, $12 a month.
Compare plansWhat to know
- The source clip must be between 2 and 8.7 seconds long.
- Up to 6 variants per run, with a hook up to 120 characters and a call to action up to 60.
- Each variant is an edit of your source video, so results can vary. Watch each one before you publish it.
- Create makes the versions. It does not publish your ads or run them for you.
- It depends on Edit Video being available. If that tool is off, the page says so.
Frequently asked questions
Versions of one ad video with a single thing changed, such as the hook line, so you can test which works best.
The hook line, the call to action, the voice-over style, the music mood and the shape.
Up to 6 in one run.
Each variant uses the Edit Video price for your clip length. The per variant price and the total are shown before you start.
A finished video from your Library that is between 2 and 8.7 seconds long.
No. You download the variants and upload them to your ad platform yourself.