Make variants of an ad video

Ad variants turns one finished ad video from your Library into several versions to test. Pick what to change: the hook line (up to 120 characters), the call to action (up to 60), the voice-over style, the music mood or the shape. Choose how many versions you want, up to 6.

Each version is an edit of your video, made one after another, and each finished one has its own download. The source clip must be between 2 and 8.7 seconds long. A version uses the same credits as Edit Video for that clip. You see every version and the total before anything runs, and a total above 300 credits asks you to confirm. A version that fails is not charged.

Create makes the versions. It does not publish or run your ads, so you upload them to the ad platform yourself. Check each one before you do.

Comments off: public comments should be off on every ad. Each finished version has a Comments off checklist with the steps for Facebook and Instagram, TikTok, YouTube and Google, X. Some platforms have no true off switch, and the checklist says what to do instead.

Making variants needs a paid plan. It depends on Edit Video being available.