Why we built one workspace for images and video

Making something today, whether it's an image, a short video, or a campaign, usually means opening a dozen different tools and carrying the work between them by hand. You write the script in one place, generate visuals in another, upscale somewhere else, and keep the results in a folder that doesn't know what the first three did. Every handoff loses context. Every switch costs time.

Create starts from a different premise. The work should stay in one place. So Create puts the steps side by side: writing, image generation, video generation, editing images with a written instruction, upscaling, and a storyboard to plan a sequence, with a Library that keeps what you make.

Create does not build apps, publish to social media, or run ads, and it is not meant to. It is a place to make the images and video, and to keep them together.

We think creative work is going to be defined by how little friction there is between having an idea and having something you can use. That's the bet Create is built on.